FITUR 2026

FITUR 2026, the International Tourism Trade Fair, took place January 22–26, 2026, at Ifema Madrid in Spain. Organized by IFEMA MADRID, it's one of the world's leading tourism industry events, bringing together tourism boards, travel agencies, airlines, hotel and accommodation providers, and travel technology companies alongside members of the general public.

Beyond deal-making and networking, FITUR is known for its cultural showcase element, with country and regional pavilions featuring local customs, food, and performance. The 2026 edition featured supplier programming from companies like Duetto and HotStats on the industry's shift from revenue to profit.